Website Promotion – Don’t Leave Money on the Table

Would you walk into a restaurant hand the waiter $100 and then walk out?? Would you go to Wal Mart pay for your weeks shopping and then leave it in the store? Of course you wouldn’t but why do you do the same thing with your websites?

For some reason people seem to think nothing of building a website then moving onto the next one before they’ve even finished promoting the original one. I can understand this as i have often got renewal requests for websites that I had completely forgotten about.

The latest was ranking at #1 in Google for a keyword phrase with almost 6,000,000 broad matches. The annoying thing was it hadn’t been monetized! Just because I am an idiot it doesn’t mean to say you need to be one too.

Part of the problem is that building websites and researching is fun whilst promoting them is boring and repetitive. None of us wants to spend out days getting back links and submitting out sites to various directories.

Luckily there are two ways around this, the first is outsourcing. Outsourcing the boring repetitive tasks is a good idea but only if your existing sites are making money. If they aren’t or you are starting out then the best way is to get your hands on some automated site promotion tools.

Site promotion tools can knock hours off of the time it takes to promote a site leaving you more time to do the things you enjoy. Why spend 5 hours submitting your sites RSS feeds to various aggregators when a tool can do it in 8 minutes.

It’s always much better to work smarter than to work harder!!

Excellent Internet Marketing Advice For Newbies

The World Wide Web is replete with Internet marketing advice, some very good and some which is obsolete and outdated. With that being the case, how does a novice marketer discriminate between the two situations and be able to conquer the tactics which have made numerous people incredibly wealthy? In the following you will find a compilation of several easy suggestions which will assist you in concentrating on, becoming proficient in and generating Internet marketing tactics of your own.

Beginning Internet Marketing Advice

Internet marketing both begins and ends around your audience and the manner by which you interact with them. Therefore, prior to taking any action at all, you must do your homework to understand your niche and your audience.

* Niche Research – Niche research means achieving an understanding of just who your possible clients will be. Make use of sites such as Amazon and Clickbank to get information on selecting good products and an idea of the demand for them. On Amazon, determining products and niches can be done by seeing the number of reviews which have posted for a specific product. Should there be in excess of twenty reviews, there have been thousands of copies bought. Also, visit blogs and forums which are places that industry experts and interested people interact and exchange information. Achieve an understanding of the terms and requirements of the sector of the population which you are targeting.

* Keyword Research – Keyword research is no doubt the aspect of Internet income generation which receives the least attention. Perhaps the best Internet marketing advice which I can offer you is to take as long as you are able to learn about keywords by using tools such as Traffic Travis or the Google keyword tool, and then using them in AdWords or competition searches. Get a full understanding of the phrases which you need to target.

Internet Marketing Advice Applicable to your Website

Having obtained a comfortable understanding of your product, niche and customer base, the next step is to begin establishing websites in order to market your selected products. The sites that you can construct are numerous and varied, from forums to squeeze pages to blogs or to complete sales letters.

* Comprehend the Fundamentals of Sales Writing – Regardless of your endeavor, a squeeze page of 100 words or a 5,000 word sales letter, understand the fundamentals of productive sales writing in order to encourage and prevail upon your readers to act upon your offer. You can utilize numerous methods of creating interest in your offering, from attention-grabbing headlines to product descriptions full of advantages to carefully scripted guarantees and pitches.

* Email Marketing – The most significant piece of Internet marketing advice that you will get is to establish an account with an autoresponder provider such as AWeber or GetResponse and begin accumulating email addresses of those who are interested in your products and information. This may be accomplished by incorporating a newsletter sign-up form in your squeeze page or in your website and encourage readership by offering free subscriptions. For example, a free six-day mini-course or a free report are excellent methods of accumulating readers from whom you can later solicit sales.

Obtaining Traffic

The most significant aspect of any advertising campaign is to increase the traffic coming to your website. This is accomplished by the utilization of search engine optimization and high quality back linking.

* Viral and Social Marketing – In order to increase interest, you have to flood the Internet with content which directs potential customers back to you. The social media websites such as Twitter, Digg, YouTube and Facebook all are excellent locations to place captivating content which your readers will find interesting. It is also beneficial to utilize a blog to establish an authority destination and present yourself as an expert.

* Back-Link Generation – A good deal of Internet marketing advice recommends that you send in articles to directories to get back links and post to blogs or forums including comments. In addition, you ought to take advantage of tools such as SEO Quake to locate high PR sites with “follow” links to which you may post. Further, make use of a trusted site tool in order to locate government sites or directories on which you may be listed. In the end, the goal of an Internet marketer is to grasp the characteristics of his audience, reach that audience, and channel as great a portion of that audience as possible back to your site where they have the opportunity to purchase your offerings. Having achieved expertise in all of these fundamentals, you will be on the way great success with your Internet marketing business.

Five Areas to Evaluate in Home Based Businesses

Okay, so someone just approached you the other day and asked you to take a look at something “so amazing and incredibly important”. Somehow you feel like you have an idea of where this is going but you can’t really say NO because the person is your friend, co-worker, neighbor or a stranger who just gave you a very sweet complement.So, “that” someone’s enthusiasm and “your” curiosity, force you to take a look at “that” something… Sure enough it is about a home based business and it starts like this: RIGHT COMPANY, RIGHT INDUSTRY, RIGHT PRODUCT, RIGHT COMPENSATION, RIGHT SYSTEM, RIGHT TIMING, and before going any further you lose interest.Question is: why do you lose interest? Well, only you have the answer to that. Some people say “I have been pitched so many times by those get-rich-quick schemes and I am not a fool!” Others say, “it sound too good to be true!” So, because we tend to be protective of ourselves, we give up on the quest and choose to accept the mediocrity that we live in.Here is the deal: There are opportunities to make money from home. And there are real home-based business opportunities. You just have to find them.But how do you spot one? According to Harvard Business Review, there are five areas you must evaluate whenever you are taking a look at a new career or a business opportunity:I. THE INDUSTRYWill you be providing SOLUTIONS to REAL PROBLEMS or NEEDS and not just luxuries? Are these problems and needs affecting a large group of people? Is there a trend that predicts that you will continue to provide these solutions for a long time?In short, there must be a need and a marketplace for what this business is operating. If your new career will be in an industry that is not expanding, sooner or later competition will clog the market and you will have to be very good at what you do otherwise you will not make it. Case in point: Remember when real estate industry started? You could make lots of money selling real estate even if you were not so good because there was less competition. Today, you have to be a very good sales person and a good expert to sell homes.To conclude here, you must provide solutions that improve the quality of life and provide peace of mind rather than more headaches. People are concerned about quality not quantity.II. THE COMPANYYou need to evaluate three things here:1. History: How long has the company been in business? If it is a start-up company, you are taking major risks because, first they have to meet market acceptance before they can market their products or services. If it has been around for a while chances are it will be here in the long run provided the market isn’t saturated2. Future: Is the company public or private? Public companies also trade their shares in the stock market which can be a good way to predict where the company will be in the future. If the company has been around at least five years and is publicly traded in the stock market, it has to be legitimate for two reasons:a. Being public means you report your claims to the public and you must be honest otherwise you will go down.b. The federal government would never let a company that is illegal operate for such a long time if it is illegal.3. Credibility: What do third party sources say about the company? What do the media say about the company leaders and their marketing strategy? If you have just received information about a company from the company website, it makes sense for the information to be convincing because it was provided by the company itself.III. THE PRODUCT/SERVICEA lot of people fail to evaluate this area because most of them are hyped in how much money they can make selling the product or service. Three things you must make sure to evaluate here:1. The Price: Is affordable? If you have a great product and the price is too high, you will shrink your market. Remember, your potential customers are the people that can benefit from your product or service. Most companies offer great products but their price is very high and the only way to afford it is to sell it. If a product can’t be purchased alone by the middle income family, you are going to sit on them before you can sell them. If your product is better than the one sold at Wal-Mart, but it is more expensive; no one will buy it – they would rather go to Wal-Mart so they can save!2. Uniqueness: This is one of the biggest problems that many people fail to study before jumping in home-based business. For instance, if you were approached by company XYZ to be their marketing agent. But they offer the same product that company ABC, MNO and JKL or at least products that solve the same problem, then you are in for competition.3. Easy to Use: Your product can’t require any add-ons otherwise you will have trouble selling. For instance, if you sell cell-phones but your customers have to also busy service from you, they can’t use Verizon or Sprint, and then you will limit the number of people that can buy your cell-phone. It is not “convenient” to buy a video phone, for example, if the only way to enjoy it is for everyone you call to also have a video phone.If your product is not affordable, unique and easy to use, you have to be a sales person to convince others that what you are offering is better than what they are already using or what they can get for cheap at some store.IV. THE COMPENSATIONYes, we are talking about money here. How much, how fast? The traditional way of living is working for someone else. But with a home based business you are the boss. So, how much money you can make and how fast depends on how much work you put into your business. When it comes to network marketing, you have to be careful not to be involved in a pyramid scheme. A company that uses pyramid scheme has the following characteristics:1. Associates are PAID FOR RECRUITING others as well as for selling products2. Offers rewards/points but NO REAL MONEY for selling or recruiting others3. Downlines can NEVER MAKE MORE money than their uplines.Look, if you sold one product, you should get paid for it. If you sold 20 you should get paid even more. If you have an upline who sold one bottle, for instance, and you sold 30, it is not fair if they make more override commissions on the 30 you sold than you do simply because they are above you. That is why people say you make money off of others. So beware of that…V. PERFECT TIMINGIn the real estate you have heard it is LOCATION, LOCATION, LOCATION. In the world of business however it is TALENT and TIMING. Timing, however, is more important that talent because if you are at the right place, at the right time you can be an average person and make real good money. But if you are at the right place at the wrong time, you must be TALENTED (meaning, a good sales person) if you want to make any money.Sometimes, we get hyped by new companies because they promise massive success if you get in at the “ground floor” of the company – but the industry has been around for a while. Truth is, what is so different about this new product is what will determine its success. People don’t buy companies anymore. Brand names don’t mean anything anymore, people want products and services that are cheap and they actually work.

Start Home Based Business – 4 Important Steps To Getting Your Business Started

If you want to start a home based business, you have to stop looking for the “secret” and gather the right information to getting yourself up and running. Once you’ve gathered the right information, the trick to success is to actually take action in order to move towards your goals. Since nobody will achieve success with a home based business unless they have some real solid advice, let’s take a look at four important things you need in order to get started and moving towards building a successful home based business.#1 – Get a web domain
These days everything is done online, so there really is no way to run a business without having a website. Simply purchase a domain name and hosting, all of which can be purchased easily by one web-hosting provider.#2 – Get an autoresponder
An autoresponder is a service that allows you to gather names and emails of those interested in your business, then send them automated emails on a regular basis. This is a service that is absolutely necessary if you hope to achieve real success, as no matter what your online business may be, everybody benefits from having an autoresponder service. These are very affordable and when compared to old-school mailing campaigns, is extremely cheap.#3 – Understand your target audience
In order to really make a name for yourself, you have to understand your target audience and understand what they want. If you are too general, you will have trouble, but if you find a targeted niche then you will have a much easier time making sales and achieving success.#4 – Create products for all price levels
It’s a part of business that some people will pay a lot for your products and some will not. Some cannot afford it and some simply do not want to spend their money, so it is wise for you to create products that range from just a few dollars all the way up to several hundreds/thousands.

Main Reasons Why People Want to Get Started in a Home Based Business

Are you one of the millions of people world wide currently looking for a home based business opportunity? According to Forbes Magazine, seventy million Americans plan to start their own business within the next three years.So why are so many people looking to start in a home based business?
Well firstly a major factor is the uncertain state of the economy in the western world will be a key driver for many people in the search for an alternative source of income and security. There are many other reason why people want to start in a home based business, but if you break it down into the top five reasons these are what you get.To get out of debt…In today’s consumer world debt is growing larger and faster than ever before, and those sleepless nights filled with the fear of the ever growing burden of that debt becoming more frequent. And to be honest working for somebody else is never going to get you out of that debt. This brings us to our next point…Don’t want to work for somebody else…Dragging yourself out of bed every morning, to go to work in the freezing cold or rain to pay off the debt that is continuing to grow. While you are working to create some body else’s wealth and dream life doesn’t sound like my cup of tea either. And that’s why so many people are finally realising this and looking to start in a home based business.Spend more time with family and friends…This is a huge driver for people wanting to start in their own business. Spending time with family and friends, and rightly so life should be filled with the things you enjoy and being held from the ones you love because of work is not good for you, your relationships and ultimately you happiness and healthFinancial freedom…Having the burden of debt on your shoulders is one of the largest culprits of stress and by running a successful home based business you will never have to worry about your finances ever again. Again another key driver for people to look for a better quality of life by running a home based business.Purpose in life…Everybody wants to know their life has purpose and by getting involved and running a successful home based business you will be able to create wealth and live a life that you create with nothing to hold you back and be able to share it with your loved ones and even pass it on after you.These sound familiar don’t they?..That’s because almost everybody looking to get started or who is running a home based business has these points that lead them to doing so. There are literally hundreds of home based business opportunities out there! But without the proper information and training the chances of you failing in your home based business venture are a staggering 97%, and this is certain, because that’s how many people ACTUALLY fail in this industry!!

Wall Street Dreams Come Alive With International Business Grants

Do you consider yourself to be an upcoming entrepreneur with the innovation and perseverance to make it to the Forbes List? Or are you the CEO of a small company that has stumbled upon a revolutionary fibre that you would like to market around the globe?

Yet, do you find yourself prevented from achieving your dreams, because you don’t have the financial resource to take the world in your stride?

If your answer to these questions is yes, then may be you should know about a number of international business grants that are lending support to budding businessmen and women, around the world, in their times of need.

For starters, The World Bank can be considered the most trusted agency that is disseminating numerous international business grants to people, each year. Usually, these grants encourage developmental projects, which exhibit tremendous societal foresight.

Some of these World Bank’s business grants, deriving sponsorship from the bank’s clerical budget, operate independently. Also, the Bank runs several partnerships with eminent funding trusts, around the world.

If one is keen on availing the highly competitive grants of the World Bank, then they can get information, about the same, from the Bank’s comprehensive Development Grant Facility (DGF).

The federal and state governments also run grant schemes for non-profit and research-based trades. However, if you happen to be someone, who is simply looking for some cash to start up a profitable small-scale business for yourself, then procuring a governmental grant may be difficult for you.

Rather, you might look into the option of availing free management consultations from the Government, while approaching non-governmental associations with all your business needs, while also. The finance programs, of these venture capitalists and foundations, are especially easy to avail, if one belongs to a minority group of the society.

For instance women entrepreneurs can more easily avail funds for their start-up projects. However, one must be cautioned that availing any sort of international business grant is a highly competitive process. Thus, all potential recipients are advised to approach the entire procedure with utmost patience and inner strength to face more, than one, failures.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.